What This Update is About

We're excited to announce a new Product Adoption trigger — Feature Time Spent is Less Than X Since Sign-Up.

This trigger fires when a sub-account has spent less time than a configured threshold on one or more selected features, after being on the platform for a set number of days. Where the Feature Assets is Empty trigger catches accounts that never took a first step, this trigger catches accounts that started but stalled — they logged in, explored a little, and then went quiet.

Without this trigger, shallow engagement is invisible. You'd need to manually comb through usage data to spot the accounts stuck at 5 minutes on Workflows or 0 minutes on SMS — and by the time you do, the window to intervene has usually passed. This trigger converts that passive metric into an automated signal, firing at exactly the right moment with exactly the right context.

👉 Learn More About the Feature Time Spent is Less Than X Since Sign-Up Trigger

Key Features

• Minute-Level Time Thresholds — Set any value from 1 to 99,999 minutes as your engagement floor. Whether you want to catch accounts under 10 minutes, under 30 minutes, or under 5 hours, the threshold is fully yours to define — no preset buckets.

• Feature-Level Targeting — Select any combination of the 8 tracked features — Workflows, Calendars, Conversations, SMS, Phone Number, Email Domain, Custom Menu Link, and Products & Payments — so you're monitoring the features that matter most to your product model.

• Single Bundled Payload — When multiple selected features fall below the threshold, one payload fires with everything bundled in. lists every under-used feature by name. tells you exactly how many — so you can branch on severity without needing multiple workflow fires.

• Built-in Escalation Ladders — The Revisit filter lets you re-fire the trigger after 7, 15, 30, 60, or 90 days if engagement is still low. The revisit payload updates automatically — features that have improved drop off the list, so your second and third touches stay targeted. Set it to Never for a clean single-fire.

• Priority and Plan Filtering — Optional filters for Sub-account Priority (High, Medium, Low) and SaaS Plan let you build tiered intervention workflows — routing high-priority accounts to a CSM call immediately while sending self-service nudges to lower-tier accounts.

• Age-Gated Evaluation — The Days Since Sign-Up filter (3, 7, 14, 30, 60, or 90 days) ensures the trigger only evaluates accounts that have had a fair window to engage. New accounts are never flagged prematurely.

Why It Matters

Accounts that signed up, poked around, and then disengaged are harder to spot than accounts that never showed up at all — and they're just as likely to churn. This trigger gives you a structured, automated way to catch them at the right moment, before the pattern becomes permanent.

Use it to send targeted re-engagement content, flag accounts for CSM follow-up, or build escalation sequences that increase in intensity if the first touchpoint doesn't move the needle.

Need help with the new Trigger?

Reach out or submit a ticket through our Chat Widget — we're here to help!