What This Update is About

We're excited to announce a new Product Adoption trigger — Feature Assets is Empty Since Sign-Up.

This trigger fires when a sub-account has created zero assets in one or more selected features after a configurable number of days since the account was provisioned. It's the earliest churn signal in the GoCSM trigger library, designed to catch accounts that have never taken a first step — no workflows built, no calendars created, no phone numbers added.

Without this trigger, a stalled onboarding is invisible until it's too late. You'd have to catch it manually from the Subaccounts dashboard — and by then, the client may already be gone. This trigger converts that passive metric into an automated intervention, firing at exactly the right moment with exactly the right context.

👉 Learn More About the Feature Assets is Empty Since Sign-Up Trigger

Key Features

• Flexible Time Thresholds Configure the trigger to fire at 3, 7, 14, 30, 60, or 90 days since sign-up — so the intervention window matches your agency's onboarding SLA, not a one-size-fits-all default.

• Feature-Level Targeting Select any combination of the 8 tracked features — Contacts, Workflows, Conversations, SMS, Email, Phone, Calendars, and Payment — so you can monitor the features that matter most to your product model and build messaging tailored to each gap.

• Single Bundled Payload When multiple selected features are empty, one payload fires with all the context bundled in. lists every empty feature by name. tells you exactly how many — so you can branch on severity without needing multiple workflow fires.

• Built-in Escalation Ladders The Revisit filter lets you re-fire the trigger after 7, 15, 30, 60, or 90 days if the account still hasn't created any assets — turning a one-shot alert into a persistent monitoring loop. Set it to Never for a clean single-fire.

• Priority and Plan Filtering Optional filters for Sub-account Priority (High, Medium, Low) and SaaS Plan let you build tiered intervention workflows — routing high-priority accounts to a CSM immediately while sending self-service nudges to lower-tier accounts.

• Contactless Execution This trigger runs at the account level and does not require a GHL contact record to execute. No Find Contact step needed.

Why It Matters

Accounts that never create a single asset are your highest churn-risk cohort — and right now, most agencies only discover them reactively. This trigger gives you a structured, automated way to intervene at the exact moment an account crosses your defined threshold, before disengagement sets in.

Use it to send early onboarding nudges, flag accounts for CSM follow-up, or build escalation sequences that increase in intensity if the first touchpoint doesn't move the needle.

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