🔍 GoCSM Revenue Intelligence Churn Analysis – Uncover churn drivers & win back lost customers

February 2nd, 2026

The Churn Analysis tab helps you understand who is leaving and why, so you can refine your onboarding and renewal strategies.

📊 Churn KPIs & trends – See total churned accounts and churn rate for the selected period and compare against the previous period.
📃 Churned accounts list – Review churned customers with sign‑up date, churn date, active duration, plan and lost revenue. Use filters and selections to target win‑back campaigns or analyze common patterns.
🕒 Churn timeline – Visualize churn events on a daily, weekly or monthly timeline to identify spikes around renewals or feature changes.
🎂 Churn by customer age – Cohort chart shows whether customers churn early (0‑1 months) or later in their lifecycle, spotlighting onboarding or long‑term engagement issues.
🗂️ Churn by plan – Doughnut chart breaks down churned accounts by plan tier, highlighting which subscription tiers have the highest cancellations.

🧠 Reduce churn – Evidence‑based insights help you fix root causes and keep more customers.
🧰 Prioritize retention efforts – Know whether to invest in onboarding improvements or long‑term engagement strategies.
📈 Recover lost revenue – Identify churned customers with high value and tailor win‑back campaigns to restore revenue.

Adoption Drop — See feature usage drop‑off prior to cancellation.
Login Activity — Track last login dates (e.g., detect long inactivity leading up to churn).
Feedback Score — Correlate negative NPS/feedback patterns with churned accounts.
Spending Habits — Analyze wallet spend decline (SMS/Email) before churn.

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