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📉 New: GoCSM Churn Cohorts

We’ve added a powerful new view to help you understand churn behavior over time — introducing the Churn Cohorts Dashboard.

🆕 What It Does

Each row in the dashboard represents a monthly cohort of new sign-ups.

You can now track:

  1. 🔁 Churn each month (M0–M12) – See how many customers dropped off each month after signing up

  2. 🔒 Remaining Active – Final column shows how many are still active after a full year

  3. 🎨 Color-coded for clarity

    • 🟩 Green = Low or no churn

    • 🟥 Red = High churn

    • 🟦 Blue = Remaining Customers

👀 Drill-Down Insights

Click on any red churn cell to view the exact list of churned customers, including:

  1. Company Name

  2. Email

  3. Location ID

This helps you identify patterns and investigate churn events down to the account level.

💡 Why This Matters

  1. 📊 Visualize Retention Trends: Spot which cohorts are retaining well — and which aren’t

  2. 🧠 Improve Onboarding or Support: Use month-by-month drop-off patterns to refine your customer journey

  3. 🔎 Act on Specific Churns: Drill into real data and take immediate recovery actions

You’ll find this new feature in your GoCSM > Cohorts tab.

Need help interpreting your churn data or building recovery automations? Join a support session or visit help.gocsm.com.

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